Smart Brand Communications Strategy Often Results In Ambient Advertising


Mini Cooper Clubman – Different In Range Different in Advertising

One of the benefits of Mini Cooper Clubman is that it has more space for luggage vs the basic Mini, while yet it still looks cute. Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, both from the Miami Ad School, developed a creative ambient concept of airport luggage carousel that not only attracts attention but nicely communicates this differential benefit.

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