Product Design Builds Consumers Desire For Brands: 1930 Art Deco Henderson

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Product Design Is Essential To Grabbing Attention And Seducing Shoppers` Sences

Henderson produced 4-cylinder motorcycles from 1912 until 1931. They were the largest and fastest motorcycles of their time, and appealed to sport riders and police departments. Police favored them for traffic patrol because they were faster than anything on the roads. Henderson was a Chicago brand and one of the American ‘Big Three‘ (with Harley-Davidson and Indian). The company began during the golden age of motorcycling, and ended during the Great Depression.

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Often the only way to distinguish itself a brand has is on a brand communication strategy level and has a form of a unique and appealing product design.

In the Henderson case the art deco influence is obvious; legendary automotive designer Harley Earl could have drawn those curves. It’s all the more unusual because the mechanicals are hidden: even at the height of the Art Deco movement, most motorcycles were a triumph of form over function, with exposed cooling fins, brake drums and suspension springs.

 

 

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