Do you want to capture your consumers` attention? Do you want to seduce their hearts? Do you want them to love your brand for good or bad?
Deliver a genuine and meaningful reason. Do something worth following and talking about.
In the era of sameness – same products, same prices, same packagings, same and boring advertising – people are looking for unique and authentic brands and stories behind them that will resonate with their rational or emotional needs, touch their feelings and souls.
However a good story always comes from a great brand strategy that is translated into a sound communications platform. The form of delivering the message is of secondary importance. Why? Because it’s not a viral video that matters. It’s a video of something that matters that goes viral. And the KLM commercial is the best example of it.