Category Archives: Sound Creative Ideas

New Brand Communications Strategy of the Jaguar Based Upon the Villain Archetype

STRATEGIA KOMUNIKACJI MARKI
Amerykański rynek samochodów luksusowych zdominowany jest głównie przez dobrze znane  marki europejskie (BMW, Mercedes-Benz, Audi, Porsche, Ferrari) i japońskie (Lexus, Accura, Infinitti). Brakowało wśród nich marki z Wielkiej Brytanii, kraju który kojarzy się z rodziną królewską, tradycją, dystyngowanym szykiem i elegancją.

Ale oto do gry dołączyła marka Jaguar, która weszła na rynek amerykański z nową reklamą modelu Jaguar F-Type Coupe, przygotowaną przez agencję Spark44 a wyreżyserowaną przez Toma Hoopera, zdobywcę Oscara za reżyserię filmu „The King`s Speech”. Reklama została po raz pierwszy wyemitowana w prime-timie, podczas mającego największą oglądalność w USA, finale SuperBowl.

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Smart Brand Communications Strategy Often Results In Ambient Advertising

Mini-Clubman-ad

Mini Cooper Clubman – Different In Range Different in Advertising

One of the benefits of Mini Cooper Clubman is that it has more space for luggage vs the basic Mini, while yet it still looks cute. Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, both from the Miami Ad School, developed a creative ambient concept of airport luggage carousel that not only attracts attention but nicely communicates this differential benefit.

Brand Communications That Builds Brand Experience

Advertising that deepens brand experience2Advertising that deepens brand experience

To Be Successful You Need To Build Brand Experience. This is Possible Only With the Thoughtful Brand Strategy and Brand Communications 

The game of marketing has changed fundamentally. Due to technical development we can see informational clutter, usually in a form of uninspiring and boring print and TV ads that simply deliver plain information. So to be successful one needs to get through the clutter to attract attention and what is more important to win a place in crowded hearts and minds of consumers. It calls for unconventional  ideas and concepts that are entertaining and capture their imagination. STRATEGIC CREATIVITY is the name of the game!

IBM`S New Brand Communications: Smart Creative Ideas

IBM_2 IBM

IBM`s New Brand Communications: Smarter Ideas for Smarter Cities Billboard Campaign

Billboards are meant to distract and annoy, to draw attention and to not fit in. In its recent on-street ad campaign, IBM promotes its People for Smart Cities Program with billboards that are even more invasive.

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